Free, instant, no signup. Formula: (likes + comments) ÷ followers × 100.
Engagement rate measures how much of your audience actually reacts to your posts. Divide your average likes plus comments per post by your follower count, then multiply by 100. A creator with 12,500 followers averaging 480 likes and 35 comments has an ER of 4.12% — healthy by 2026 standards.
1–3% is average, 3–6% is healthy, and above 6% is excellent territory where brands start paying attention. Accounts under 10k followers usually run higher rates than big accounts — smaller audiences are warmer.
Weak hooks, buried CTAs and captions built for the wrong platform quietly kill engagement. Those are exactly the things a content score catches before you post.
Synthiya grades your draft on 312 factors and tells you what to change. First score free.
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